Reviews pile up across every location, faster than anyone can read them. Most tools hand back a score. A score tells you something is wrong — never what to fix, where, or for whom.
Thousands of voices, one clear read.
Prism reads the reviews your customers leave online — across every location, every month — and turns them into a clear picture of what to fix, where, and in what order.
In plain terms
What Prism is
A dashboard that reads your customers' reviews and tells your team what to fix.
What it reads
The public reviews your customers already leave about each of your locations — Google today, with other sources able to plug into the same pipeline.
What you get
A private dashboard your team opens in a browser. It refreshes on its own — nobody has to pull data, tag anything, or build a report.
Who runs it
We do. Horizon sets it up, agrees the map of your customer journey with your team, and keeps it running. You don't need a data team.
What that looks like
Instead of “entry experience: 3.4 out of 5”, you get “long queues at the main gate” — how many customers raised it, which locations it hits, whether it's getting better or worse, and the reviews saying it.
A prism splits one beam of white light into a full spectrum. Prism does that to feedback: thousands of raw reviews, separated into the steps of your customer journey, the topics inside them, and how customers feel about each — and it stays see-through. Every number traces back to the reviews that made it.
Prism
What Prism does
Nothing goes unread
Every review, in the language it was written — Arabic, English, and the half-and-half your customers actually type. Not a sample of them. All of them.
It learns your business before it reads a word
The steps your customers really go through — booking, arrival, staff, pricing — named in your words and agreed with your team before anything is scored.
Sentiment gives you the mood. Prism gives you the reason.
Not “pricing: negative” — the exact complaint people keep repeating, and how many of them repeated it.
Every number opens
Click any figure and the reviews behind it appear, with the words that put them there highlighted. You never have to take a number on faith.
Why it's worth it
What it unlocks
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Fix the right thing first
Start with the problem losing you the most customers — not the one that was loudest in the last meeting.
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Compare your locations fairly
Every branch measured the same way, so a struggling one is visible long before it shows up in the revenue.
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Prove a fix worked
Change something, then watch the complaints about it fall month after month.
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Answer without waiting on anyone
Anyone on your team can look up what customers say about any part of the business — and read the reviews behind the answer — in about a minute.
What you get
Inside the dashboard
Six screens, and the same filters across all of them — search, location, sentiment, star rating, and time period.
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Pulse
Where you stand right now, how that has changed, and what customers praise and complain about most.
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Journey
Every step of your customer journey, scored, and what is driving each one.
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Places
Which locations lead, which lag, and on exactly which step.
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Themes
Every recurring topic: how often it comes up, where, and whether it is growing.
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Voices
The reviews themselves — searchable, with the matching words highlighted. Arabic reads correctly, right to left.
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Ask
ComingAsk your feedback a question in plain language and get an answer, with the reviews behind it.
Getting set up
How it starts
01
We bring your feedback in
Your public reviews across every location, gathered in one place and cleaned up.
02
We build your map, with you
We map the steps your customers move through and agree them with your team. Once, at the start.
03
Then it runs itself
New reviews are read, sorted, and added to the dashboard automatically. Nobody has to touch it.
Who it's for
Businesses whose customers leave public feedback across more than one location — hotels and hospitality, attractions and leisure, retail, transport and travel, clinics. If people write about you faster than your team can read, Prism is for you.
Start a conversation
See Prism on your own reviews.
Tell us your locations and we'll show you what Prism reads in them — your data, not a canned demo.